Acknowledgements -- Publisher's acknowledgements -- Introduction stage of product life cycle -- Making sense of data : central location and dispersion (mobile phones) -- Financial decision making : project appraisal (solar energy) -- Regression, correlation and time series (financial services) -- Probability and probability distributions (events management) -- Sampling and tests of hypotheses (car industry/electric cars) -- Maturity stage of product life cycle -- Business modelling : linear relationships (retail) -- Business modelling : non-linear relationships (media) -- Project management (business consultancy) -- Appendix 1 Review of basic mathematics -- Appendix 2 Probabilities for the normal distribution -- Appendix 3 Cumulative binomial probabilities -- Appendix 4 Cumulative poisson probabilities -- Appendix 5 student t critical values -- Appendix 6 Critical values -- Appendix 7 Table of random numbers -- Index.