Pt. 1: Marketing Fundamentals -- 1. Marketing Principles and Society -- 2. The Marketing Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions -- 10. An Introduction to Marketing Communications -- 11. Marketing Communications: Tools, Media and Planning -- 12. Retailing and Channel Management -- Pt. 4: Principles of Relational Marketing -- 13. Services Marketing -- 14. Business-to-Business Marketing -- 15. Relationship Marketing -- 16. Not-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing -- 19. Marketing, Sustainability and Ethics.