Marketing : concepts and strategies
by
 
Dibb, Sally, 1963- author.

Title
: 
Marketing : concepts and strategies

Author
: 
Dibb, Sally, 1963- author.

ISBN
: 
9781473725126

Personal Author
: 
Dibb, Sally, 1963- author.

Edition
: 
Seventh edition.

Physical Description
: 
xvi, 796 pages : color illustrations ; 26 cm

Subject Term
: 
Marketing.

Added Author
: 
Simkin, Lyndon, 1961-
 
Pride, William M., 1942-
 
Ferrell, O. C.,

Electronic Access
: 
Title


LibraryMaterial TypeItem BarcodeShelf NumberCopy
1:IIESDN1:GEN-BOOK000096767658.8 MAR1