Foundations of marketing
by
Pride, William M., 1942- author.
Title
:
Foundations of marketing
Author
:
Pride, William M., 1942- author.
ISBN
:
9781305405769
Personal Author
:
Pride, William M., 1942- author.
Edition
:
Seventh edition.
Physical Description
:
1 volume (various pagings) : illustrations ; 28 cm
Contents
:
Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.
Abstract
:
Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}
Subject Term
:
Marketing.
Added Author
:
Ferrell, O. C.,
Electronic Access
: