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Contemporary perspectives on strategic market planning

by

Kerin, Roger A.

Title

:

Contemporary perspectives on strategic market planning

Author

:

Kerin, Roger A.

ISBN

:

9780205123018

9780205125135

Personal Author

:

Kerin, Roger A.

Publication Information

:

Boston : Allyn & Bacon, ©1990.

Physical Description

:

x, 453 pages : illustrations ; 24 cm

Subject Term

:

Marketing -- Planning.

Strategic planning.

Added Author

:

Mahajan, Vijay.

Varadarajan, P.