Integrated advertising, promotion, and marketing communications
by
 
Clow, Kenneth E.

Title
: 
Integrated advertising, promotion, and marketing communications

Author
: 
Clow, Kenneth E.

ISBN
: 
9780136079422
 
9780138157371

Personal Author
: 
Clow, Kenneth E.

Edition
: 
4th ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©2010.

Physical Description
: 
xxi, 454 pages : illustrations (chiefly color) ; 28 cm

Subject Term
: 
Communication in marketing.
 
Advertising.

Added Author
: 
Baack, Donald.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025465036659.1 C648.I 20101