Dictionary of marketing terms
by
 
Bennett, Peter D.

Title
: 
Dictionary of marketing terms

Author
: 
Bennett, Peter D.

ISBN
: 
9780844235981

Edition
: 
2nd ed.

Publication Information
: 
Lincolnwood, Ill., USA : NTC Business Books, c1995.

Physical Description
: 
xiv, 316 p. ; 24 cm.

General Note
: 
At head of title: American Marketing Association.

Subject Term
: 
Marketing -- Dictionaries.

Added Author
: 
Bennett, Peter D.

Added Corporate Author
: 
American Marketing Association.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAReference Books33168015675990658.8003 D554B 19951