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Macmillan dictionary of marketing and advertising

by

Baker, Michael J., 1935-

Title

:

Macmillan dictionary of marketing and advertising

Author

:

Baker, Michael J., 1935-

ISBN

:

9780333715666

9780333715659

Edition

:

3rd ed.

Publication Information

:

Houndmills [England] : Macmillan Business, 1998.

Physical Description

:

xix, 293 p. : ill. ; 23 cm.

General Note

:

Previous ed. 1990

Subject Term

:

Advertising -- Dictionaries.

Marketing -- Dictionaries.

Added Author

:

Baker, Michael J., 1935-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	Reference Books	33168015680024	658.8003 B168M 1998	1