Advertising and the World Wide Web
by
 
Thorson, Esther.

Title
: 
Advertising and the World Wide Web

Author
: 
Thorson, Esther.

ISBN
: 
9780805831481

Publication Information
: 
Mahwah, NJ : Lawrence Erlbaum Associates, 1999.

Physical Description
: 
317 p. ; 23 cm.

General Note
: 
"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.

Subject Term
: 
Internet advertising -- Congresses.

Added Author
: 
Thorson, Esther.
 
Schumann, David W.

Added Conference Author
: 
Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015681675658.800285 S392A 19991