Essentials of marketing research
by
Zikmund, William G.
Title
:
Essentials of marketing research
Author
:
Zikmund, William G.
ISBN
:
9780030243561
Personal Author
:
Zikmund, William G.
Publication Information
:
Fort Worth, TX : Dryden Press, c1999.
Physical Description
:
xxii, 422 p. : col. ill. ; 26 cm.
Subject Term
:
Marketing research.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015680081 | 658.83 Z68E 1999 | 1 |