How advertising works : the role of research
by
Jones, John Philip.
Title
:
How advertising works : the role of research
Author
:
Jones, John Philip.
ISBN
:
9780761912415
9780761912408
Publication Information
:
Thousand Oaks, Calif. : Sage Publications, c1998.
Physical Description
:
358 p. : ill. ; 24 cm.
Subject Term
:
Advertising.
Advertising -- Research.
Added Author
:
Jones, John Philip.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015681436 | 659.1 J77H 1998 | 1 |