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Services marketing : a managerial perspective

by

McColl, Rod, 1957-

Title

:

Services marketing : a managerial perspective

Author

:

McColl, Rod, 1957-

ISBN

:

9780074702574

Personal Author

:

McColl, Rod, 1957-

Publication Information

:

Sydney : McGraw-Hill, 1998.

Physical Description

:

xii, 532 p. : ill. ; 24 cm.

Reading Level

:

Tertiary students.

Subject Term

:

Service industries -- Marketing.

Customer services.

Added Author

:

Callaghan, Bill.

Palmer, Adrian, 1955-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015679349	658.8 M478S 1998	1