In How Hits Happen, Winslow Farrell offers a breakthrough approach to uncovering the hidden patterns behind hits. Applying complexity theory - the science that examines the interactions of various factors in complex systems - to modern business problems, How Hits Happen reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. How Hits Happen turns the findings of this technology into a practical, accessible guide to consumer behavior for businesspeople everywhere, from marketing managers to management consultants, strategic planners to small-business owners.