Marketing : Australia & New Zealand
by
 
Kotler, Philip, 1931-

Title
Marketing : Australia & New Zealand

Author
Kotler, Philip, 1931-

ISBN
9780724808137

Edition
Ed. 3.

Publication Information
New York ; Sydney : Prentice Hall, c1994.

Physical Description
xxv, 820 p. : ill. (some col.) ; 25 cm.

General Note
For tertiary students.
 
Rev. ed. of Marketing in Australia. 2nd ed. New York ; Sydney : Prentice-Hall, 1989.

Subject Term
Marketing -- Australia -- Management.
 
Marketing -- New Zealand -- Management.

Added Author
Kotler, Philip, 1931-

Added Title
Marketing in Australia.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown23379-1002NO CONFIGURATION2