Marketing : planning and strategy
by
 
Reed, Peter W., 1944-

Title
: 
Marketing : planning and strategy

Author
: 
Reed, Peter W., 1944-

ISBN
: 
9780729533188

Personal Author
: 
Reed, Peter W., 1944-

Edition
: 
2nd ed.

Publication Information
: 
Sydney : Harcourt Brace, 1997.

Physical Description
: 
viii, 359 p.

General Note
: 
Includes index.
 
Previous ed.: 1992.

Subject Term
: 
Marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015678507658.802 R325M 19971
IIEMSAGeneral Books33168015678499658.802 R325M 19972
IIEMSAReference Books33168015678515658.802 R325M 19973