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Marketing research : methodological foundations

by

Churchill, Gilbert A.

Title

:

Marketing research : methodological foundations

Author

:

Churchill, Gilbert A.

ISBN

:

9780030125584

9780030238161

Personal Author

:

Churchill, Gilbert A.

Edition

:

7th ed.

Publication Information

:

Fort Worth : Dryden Press, c1999.

Physical Description

:

xxxviii, 1017 p. : ill. ; 26 cm.

Series

:

Dryden Press series in marketing

Series Title

:

Dryden Press series in marketing

Subject Term

:

Marketing research.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015680123	658.83 C563M 1999	1