Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by
Aldrich, Douglas F.
Title
:
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Author
:
Aldrich, Douglas F.
ISBN
:
9780471345466
Personal Author
:
Aldrich, Douglas F.
Publication Information
:
New York : John Wiley & Sons, 1999.
Physical Description
:
321 p.
Contents
:
Pt. 1. The Digital Marketplace. Ch. 1. The Digital Marketplace -- Pt. 2. Intelligent Products. Ch. 2. The Value of Time. Ch. 3. Digital Containers and Content. Ch. 4. Action Ideas: Transforming Your Offering -- Pt. 3. Intelligent Markets. Ch. 5. New Sources of Value in the Digital Marketplace. Ch. 6. A New Business Model - The Digital Value Network. Ch. 7. Action Ideas: Beginning the DVN Journey -- Pt. 4. Intelligent Organizations. Ch. 8. The Evolution of Organizational Structures. Ch. 9. Transforming into the Value-Based Organization. Ch. 10. Obstacles to Reaching the Value-Based Organization -- Pt. 5. Mastering the Digital Marketplace. Ch. 11. Mastering the Digital Marketplace -- Pt. 6. Intelligent Society. Ch. 12. Creating Digital Value. Ch. 13. The Power of Information -- Afterword: Comments on the Digital Marketplace -- Appendix A. Digital Marketplace Diagnostic -- Appendix B. Hard-Asset and Soft-Asset Companies in the Digital Value Chain.
Appendix C. Traditional Organizational Structure Overview.
Abstract
:
"Based on research developed within A. T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--BOOK JACKET.
Subject Term
:
Electronic commerce.
Intellectual property.
Internet marketing.
Computer graphics industry -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015680313 | 658.800285 A365M 1999 | 1 |