Marketing
by
 
Kotler, Philip.

Title
: 
Marketing

Author
: 
Kotler, Philip.

ISBN
: 
9781740092685
 
9781740094993

Edition
: 
5th ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Pearson Education Australia, 2001.

Physical Description
: 
xxiii, 883 p. : ill. (chiefly col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)

General Note
: 
Previous ed.: Sydney : Prentice-Hall, 1998.
 
Authors of CD-ROM: Stewart Adam, Eugene Clark.

Reading Level
: 
Tertiary students.

Subject Term
: 
Marketing -- New Zealand -- Management.
 
Marketing -- Australia -- Management.

Added Author
: 
Kotler, Philip.
 
Clark, Eugene.
 
Adam, Stewart.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168017622057658.8 M345 20011