Essentials of marketing
by
Blythe, Jim.
Title
:
Essentials of marketing
Author
:
Blythe, Jim.
ISBN
:
9780273757689
Personal Author
:
Blythe, Jim.
Edition
:
5th ed.
Publication Information
:
Harlow ; New York : Pearson, 2012.
Physical Description
:
xx, 340 pages : illustrations (chiefly color) ; 27 cm
General Note
:
Previous edition: 2008.
Subject Term
:
Marketing.
Marketing. (OCoLC)fst01010167
Electronic Access
: