Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
by
 
Institute of Marketing Management (South Africa)

Title
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.

Author
Institute of Marketing Management (South Africa)

Uniform Title
Marketing mix (Johannesburg, South Africa)

Publication Information
[Johannesburg, South Africa : Systems Publishers (Pty) Ltd., 1982-

Physical Description
v. : ill. ; 30 cm.

General Note
Bound volumes from 2004 - 2007
 
Description based on: Vol. 1, no. 2 (July 9 1982); title from cover.

Subject Term
Marketing -- South Africa -- Periodicals.
 
Advertising -- South Africa -- Periodicals.

Added Corporate Author
Institute of Marketing Management (South Africa)


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