Unit 1. What is an advertisement? -- Unit 2. Attention-seeking devices. Image. Verbal Text. Layout -- Unit 3. Writers, readers and texts. Writer and Narrator. Narratee -- Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping -- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations. Brand Names -- Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page -- Unit 8. Picture me this. Symbols.