Imaginization: An invitation to a new way of thinking about organization and management. Imaginization is a way of thinking. It's a way of organizing. It's a key managerial skill. It provides a way of helping people understand and develop their creative potential. It offers a means of finding innovative solutions to difficult problems. As we leave the age of organized organizations and enter a world of more free-flowing forms, managers are required to rethink their roles and find fresh means of dealing with new challenges. In this book, Gareth Morgan shows how. He doesn't hammer the reader with a simplistic "cure all" technique or recipe. Rather, he invites us to explore and mobilize a capacity that we all possess. Every chapter demonstrates the approach in practice, encouraging us to "trust ourselves" in finding imaginative ways of dealing with the problems we face. Imaginization is an amazing book: practical, deadly serious, light-hearted, accessible, powerful, and fun.