Introduction / John Belton -- Mass Culture, the Individual, and the Mass. Apocalyptic Cinema: D. W. Griffith and the Aesthetics of Reform / Lary May. The Crowd, the Collective, and the Chorus: Busby Berkeley and the New Deal / Martin Rubin -- The Regulation of Desire: From Mass Consumption to Mass Morality. The Carole Lombard in Macy's Window / Charles Eckert. The Economy of Desire: The Commodity Form in/of the Cinema / Mary Ann Doane. The Production Code -- The Dark Side of Mass Culture: Film Noir. Notes on Film Noir / Paul Schrader. Woman's Place: The Absent Family of Film Noir / Sylvia Harvey -- Mass Production, the Failure of the New, and Reaganite Cinema. Postmodernism and Consumer Society / Fredric Jameson. Papering the Cracks: Fantasy and Ideology in the Reagan Era / Robin Wood -- Against the Grain. New U.S. Black Cinema / Clyde Taylor. The Oppositional Gaze: Black Female Spectators / bell hooks.