Essentials of marketing
by
 
Lamb, Charles W.

Title
: 
Essentials of marketing

Author
: 
Lamb, Charles W.

ISBN
: 
9780324043761

Personal Author
: 
Lamb, Charles W.

Edition
: 
2nd ed.

Publication Information
: 
Australia ; United States : South-Western College Pub., c2001.

Physical Description
: 
xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)

Subject Term
: 
Marketing.
 
Marketing -- Management.

Added Author
: 
McDaniel, Carl, Jr., 1941-
 
Hair, Joseph F.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown24224-1002NO CONFIGURATION2