Advertising
by
 
O'Guinn, Thomas C.

Title
: 
Advertising

Author
: 
O'Guinn, Thomas C.

ISBN
: 
9780324006612

Personal Author
: 
O'Guinn, Thomas C.

Edition
: 
2nd ed.

Publication Information
: 
Cincinnati : South-Western College Pub., c2000.

Physical Description
: 
xxxvii, 694 p. : col. ill. ; 29 cm.

General Note
: 
Supplementary multimedia instructional materials are available to accompany the text.
 
"Web site addresses": p. 649-654.

Subject Term
: 
Advertising.
 
Advertising media planning.

Added Author
: 
Allen, Chris T.
 
Semenik, Richard J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168016065415659.1 O35A 20001