Marketing : creating and keeping customers in an e-commerce world
by
 
Zikmund, William G.

Title
: 
Marketing : creating and keeping customers in an e-commerce world

Author
: 
Zikmund, William G.

ISBN
: 
9780324072693

Personal Author
: 
Zikmund, William G.

Edition
: 
7th ed.

Publication Information
: 
Cincinnati, Ohio : South-Western College Pub., c2001.

Physical Description
: 
xxxiii, 689 p. : col. ill., col. maps ; 29 cm.

Subject Term
: 
Marketing.

Added Author
: 
D'Amico, Michael.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168016066215658.8 Z69M 20011