Strategic electronic marketing : managing e-business
by
 
Kleindl, Brad Alan, 1955-

Title
: 
Strategic electronic marketing : managing e-business

Author
: 
Kleindl, Brad Alan, 1955-

ISBN
: 
9780324013191

Personal Author
: 
Kleindl, Brad Alan, 1955-

Publication Information
: 
Cincinnati, Ohio : SouthWestern College Publishing, c2001.

Physical Description
: 
xxi, 342 p. : ill. ; 24 cm.

Subject Term
: 
Telemarketing.
 
Database marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168016065100658.84 K64S 20011