Consumer behavior and marketing action
by
 
Assael, Henry.

Title
: 
Consumer behavior and marketing action

Author
: 
Assael, Henry.

ISBN
: 
9780538867702

Personal Author
: 
Assael, Henry.

Edition
: 
6th ed.

Publication Information
: 
Cincinnati, Ohio : South-Western College Pub., c1998.

Physical Description
: 
xviii, 718 p. : ill. ; 24 cm.

Subject Term
: 
Consumer behavior.
 
Motivational research (Marketing)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015674514658.8342 A844C 19981