Part One: FOUNDATION AND PRINCIPLES. Ethics and moral development -- Ethics and society -- Ethics and moral reasoning -- Part Two: CASES IN MEDIA COMMUNICATIONS. Truth and honesty in media communications -- The media and privacy : a delicate balance -- Confidentiality and the public interest -- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior -- Morally offensive content : freedom and responsibility -- Media content and juveniles : special ethical concerns -- Media practitioners and social justice -- Stereotypes in media communications -- Appendixes: Society of Professional Journalists, Code of ethics ; American Advertising Federation, Advertising principles of American business ; Public Relations Society of America, Code of ethics.