Visual communication : images with messages
by
 
Lester, Paul Martin.

Title
Visual communication : images with messages

Author
Lester, Paul Martin.

ISBN
9781439082829
 
9781424069248

Personal Author
Lester, Paul Martin.

Edition
5th ed.

Publication Information
Boston, MA. : Wadsworth, ©2011.

Physical Description
xiii, 434 pages, [4] pages of plates : illustrations (some color), maps (some color) ; 28 cm.

Series
Wadsworth series in mass communication and journalism
 
Wadsworth series in mass communication and journalism.

Contents
Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The web -- The more you know, the more you see.

Abstract
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Subject Term
Visual communication.
 
Visuell kommunikation.
 
Fotojournalistik.
 
Communication visuelle.
 
Visual communication. (OCoLC)fst01167997

Electronic Access
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html


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