Visual communication : images with messages
by
Lester, Paul Martin.
Title
:
Visual communication : images with messages
Author
:
Lester, Paul Martin.
ISBN
:
9781439082829
9781424069248
Personal Author
:
Lester, Paul Martin.
Edition
:
5th ed.
Publication Information
:
Boston, MA. : Wadsworth, ©2011.
Physical Description
:
xiii, 434 pages, [4] pages of plates : illustrations (some color), maps (some color) ; 28 cm.
Series
:
Wadsworth series in mass communication and journalism
Wadsworth series in mass communication and journalism.
Contents
:
Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The web -- The more you know, the more you see.
Abstract
:
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Subject Term
:
Visual communication.
Visuell kommunikation.
Fotojournalistik.
Communication visuelle.
Visual communication. (OCoLC)fst01167997
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Recommended Books | 000114536 | 302.23 LES | 1 |
| VEGA Cape Town | Recommended Books | 000038274 | 302.23 LES | 1 |
| VEGA Durban | Recommended Books | 000012651 | 302.23 LES | 1 |
| VEGA Pretoria | Recommended Books | 000133243 | 302.23 LES | 1 |