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Quantitative models in marketing research

by

Franses, Philip Hans, 1963-

Title

:

Quantitative models in marketing research

Author

:

Franses, Philip Hans, 1963-

ISBN

:

9780521801669

9780849321276

Personal Author

:

Franses, Philip Hans, 1963-

Publication Information

:

Cambridge : Cambridge University Press, 2001.

Physical Description

:

xiii, 206 p. : ill. ; 26 cm.

233p. : ill. ; 25 cm.

Subject Term

:

Marketing research -- Mathematical models.

Added Author

:

Paap, Richard.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015691161	658.83015118 F835Q 2001	1