The handbook of international direct and e-marketing.

Title
: 
The handbook of international direct and e-marketing.

ISBN
: 
9780749434298

Edition
: 
5th ed.

Publication Information
: 
London : Kogan Page, 2001.

Physical Description
: 
xiii, 746 p. ; 24 cm.

General Note
: 
Previous ed.: published as The handbook of international direct marketing. 1999.

Subject Term
: 
Direct marketing.
 
Internet marketing.

Added Title
: 
The handbook of international direct marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015691120658.84 H236 20011