The customer revolution : how to thrive when customers are in control
by
 
Seybold, Patricia B.

Title
The customer revolution : how to thrive when customers are in control

Author
Seybold, Patricia B.

ISBN
9780609607725

Personal Author
Seybold, Patricia B.

Edition
1st ed.

Publication Information
New York : Crown Business, c2001.

Physical Description
xvii, 395 p. : ill. ; 25 cm.

General Note
Includes index.

Subject Term
Industrial management -- United States.
 
Product management -- United States.
 
Brand name products -- United States.
 
Technological innovations -- United States -- Management.
 
Customers -- United States.

Added Author
Marshak, Ronni T.
 
Lewis, Jeffrey M.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015695170658.812 S519C 20011