Online marketing : a customer-led approach
by
Gay, Richard.
Title
:
Online marketing : a customer-led approach
Author
:
Gay, Richard.
ISBN
:
9780199265855
Personal Author
:
Gay, Richard.
Publication Information
:
Oxford : Oxford University Press, 2007.
Physical Description
:
xv, 538 pages ; 25 cm
Abstract
:
"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.
Subject Term
:
Internet marketing.
Added Author
:
Charlesworth, Alan, 1956-
Esen, Rita.
Electronic Access
:
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|---|
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