Value for money marketing : a guide to measuring marketing performance
by
Mullin, Roddy.
Title
:
Value for money marketing : a guide to measuring marketing performance
Author
:
Mullin, Roddy.
ISBN
:
9780749435530
Personal Author
:
Mullin, Roddy.
Publication Information
:
London : Kogan Page, 2001.
Physical Description
:
vi, 276 p. ; 24 cm.
Subject Term
:
Marketing -- Management.
Marketing -- Evaluation.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015692748 | 658.802 M959V 2001 | 1 |