Differentiate or die : survival in our era of killer competition
by
 
Trout, Jack.

Title
: 
Differentiate or die : survival in our era of killer competition

Author
: 
Trout, Jack.

ISBN
: 
9780471357643

Personal Author
: 
Trout, Jack.

Publication Information
: 
New York : Wiley, c2000.

Physical Description
: 
x, 230 p. ; 24 cm.

Subject Term
: 
Marketing.
 
Advertising -- Brand name products.
 
Brand name products.
 
Competition.

Added Author
: 
Rivkin, Steve, 1947-

Electronic Access
: 
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015696160658.8 T861D 20001