Cyberbranding : brand building in the digital economy
by
 
Breakenridge, Deirdre.

Title
: 
Cyberbranding : brand building in the digital economy

Author
: 
Breakenridge, Deirdre.

ISBN
: 
9780130897107

Personal Author
: 
Breakenridge, Deirdre.

Publication Information
: 
Upper Saddle River, NJ : Financial Times Prentice Hall, 2001.

Physical Description
: 
xiv, 352 p. : ill. ; 24 cm.

Subject Term
: 
Brand choice.
 
Electronic commerce.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015696202658.827 B828C 20011