Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
by
D'Alessandro, David F.
Title
:
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
Author
:
D'Alessandro, David F.
ISBN
:
9780071362931
Personal Author
:
D'Alessandro, David F.
Publication Information
:
New York ; London : McGraw-Hill, c2001.
Physical Description
:
xviii, 185 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Brand name products.
Product management.
Added Author
:
Owens, Michele.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015695543 | 658.827 D141B 2001 | 1 |