Customer equity : building and managing relationships as valuable assets
by
 
Blattberg, Robert C., 1942-

Title
: 
Customer equity : building and managing relationships as valuable assets

Author
: 
Blattberg, Robert C., 1942-

ISBN
: 
9780875847641

Personal Author
: 
Blattberg, Robert C., 1942-

Publication Information
: 
Boston, Mass. ; [Great Britain] : Harvard Business School Press, c2001.

Physical Description
: 
xix, 228 p. : ill. ; 25 cm.

Subject Term
: 
Relationship marketing.
 
Customer services -- Marketing.
 
Customer relations.
 
Customer loyalty.

Added Author
: 
Getz, Gary, 1955-
 
Thomas, Jacquelyn S., 1969-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015695600658.812 B644C 20011
IIEMSAGeneral Books33168025555554658.812 B644C 20012