Successful marketing communications : a practical guide to planning and implementation
by
 
Ace, Cathy.

Title
: 
Successful marketing communications : a practical guide to planning and implementation

Author
: 
Ace, Cathy.

ISBN
: 
9780750650274

Personal Author
: 
Ace, Cathy.

Publication Information
: 
Boston : Butterworth-Heinemann, 2001.

Physical Description
: 
ix, 210 p. ; 25 cm.

General Note
: 
Includes index.
 
"Published in association with the Chartered Institute of Marketing."

Subject Term
: 
Communication in marketing.

Added Corporate Author
: 
Chartered Institute of Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown24693-2001NO CONFIGURATION1
IIEMSAGeneral Books33168015692219658.802 A173S 20011