Public relations : theory and practice
by
Johnston, Jane, 1961-
Title
:
Public relations : theory and practice
Author
:
Johnston, Jane, 1961-
ISBN
:
9781865083605
Publication Information
:
St Leonards, NSW. : Allen & Unwin, 2000.
Physical Description
:
xii, 371 p. : ill., ports. ; 23 cm.
Abstract
:
A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.
Subject Term
:
Public relations.
Added Author
:
Johnston, Jane, 1961-
Zawawi, Clara.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015691237 | 659.2 J72P 2000 | 1 |
| IIEMSA | General Books | 33168015693977 | 659.2 J72P 2000 | 2 |
| IIEMSA | General Books | 33168015694066 | 659.2 J72P 2000 | 3 |