Data mining cookbook : modeling data for marketing, risk and customer relationship management
by
Rud, Olivia Parr.
Title
:
Data mining cookbook : modeling data for marketing, risk and customer relationship management
Author
:
Rud, Olivia Parr.
ISBN
:
9780471385646
Personal Author
:
Rud, Olivia Parr.
Publication Information
:
New York : Wiley, c2001.
Physical Description
:
xxviii, 367 p. : ill. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Data mining.
Marketing -- Data processing.
Customer services -- Data processing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015695774 | 006.3 R913D 2001 | 1 |