Business marketing management : a strategic view of industrial and organizational markets
by
 
Hutt, Michael D.

Title
: 
Business marketing management : a strategic view of industrial and organizational markets

Author
: 
Hutt, Michael D.

ISBN
: 
9780030291791

Personal Author
: 
Hutt, Michael D.

Edition
: 
7th ed.

Publication Information
: 
Fort Worth, Tex. ; London : Harcourt Brace College, 2001.

Physical Description
: 
xxxii, 716 p. : ill. ; 26 cm.

General Note
: 
Previous ed.: 1998.

Subject Term
: 
Marketing -- Management.
 
Strategic planning.

Added Author
: 
Speh, Thomas W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015691864658.804 H982B 20011
IIEMSAGeneral Books33168015691906658.804 H982B 20012
IIEMSAGeneral Books33168015691815658.804 H982B 20013