Integrated advertising, promotion, and marketing communication
by
 
Clow, Kenneth E.

Title
: 
Integrated advertising, promotion, and marketing communication

Author
: 
Clow, Kenneth E.

ISBN
: 
9780130175786

Personal Author
: 
Clow, Kenneth E.

Publication Information
: 
Upper Saddle River, NJ : Prentice Hall, 2001.

Physical Description
: 
p. cm.

Subject Term
: 
Communication in marketing.
 
Advertising.

Added Author
: 
Baack, Donald.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015696939659.1 C648I 20011