Marketing research : the impact of the Internet
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Marketing research : the impact of the Internet

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9780324067972
 
9780324125818

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
5th ed.

Publication Information
: 
Cincinnati, Ohio : South-Western, c2002.

Physical Description
: 
xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)

General Note
: 
Rev. ed. of: Contemporary marketing research. 4th. c1999.

Subject Term
: 
Marketing research.

Added Author
: 
Gates, Roger H., 1942-
 
McDaniel, Carl D. Contemporary marketing research.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015699370658.83 M134M 20021