Semiotics, marketing, and communication : beneath the signs, the strategies
by
Floch, Jean-Marie, 1947-
Title
:
Semiotics, marketing, and communication : beneath the signs, the strategies
Author
:
Floch, Jean-Marie, 1947-
ISBN
:
9780333760147
Personal Author
:
Floch, Jean-Marie, 1947-
Publication Information
:
New York : Palgrave, 2001.
Physical Description
:
xiii, 225 p. : ill. ; 23 cm.
Series
:
International marketing series
Series Title
:
International marketing series
General Note
:
Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
Subject Term
:
Communication in marketing -- France.
Semiotics -- France.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015696137 | 658.802 F628S 2001 | 1 |