Consumer behaviour
by
 
Schiffman, Leon G.

Title
: 
Consumer behaviour

Author
: 
Schiffman, Leon G.

ISBN
: 
9780724804276

Edition
: 
2nd ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Prentice Hall, 2001.

Physical Description
: 
xiii, 665 p. : ill. ; 25 cm.

General Note
: 
Previously published: Sydney : Prentice Hall, 1997.

Abstract
: 
This new edition takes into account the high quality and insightful research from our region available through bodies such as ANZMAC and "Australasian Marketing Journal". This is a vivid and lively text that explains what consumer behaviour variables are and the types and importance of consumer research.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)

Added Author
: 
Schiffman, Leon G.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015694827658.8342 S333C 20011