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Cases in e-commerce

by

Rayport, Jeffrey F.

Title

:

Cases in e-commerce

Author

:

Rayport, Jeffrey F.

ISBN

:

9780072500950

Personal Author

:

Rayport, Jeffrey F.

Publication Information

:

Boston : McGraw-Hill/Irwin marketspaceU, c2002.

Physical Description

:

xix, 631 p. : ill. ; 26 cm.

Subject Term

:

Electronic commerce -- Case studies.

Internet marketing -- Case studies.

Internet advertising -- Case studies.

Added Author

:

Jaworski, Bernard J.

Rayport, Jeffrey F. E-commerce.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168015701648	658.84 R277C 2002	1