Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by
 
Peter, J. Paul.

Title
: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Author
: 
Peter, J. Paul.

ISBN
: 
9780072410648

Personal Author
: 
Peter, J. Paul.

Edition
: 
6th ed.

Publication Information
: 
Boston : McGraw-Hill, c2001.

Physical Description
: 
xxvi, 582 p., [24] p. of plates : ill. ; 26 cm.

Series
: 
McGraw-Hill/Irwin series in marketing

Series Title
: 
McGraw-Hill/Irwin series in marketing

Subject Term
: 
Consumer behavior.
 
Marketing.

Added Author
: 
Olson, Jerry C. (Jerry Corrie), 1944-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168023651835658.8342 P478C 20011