Emotional decisions : tradeoff difficulty and coping in consumer choice
by
 
Luce, Mary Frances, 1967-

Title
: 
Emotional decisions : tradeoff difficulty and coping in consumer choice

Author
: 
Luce, Mary Frances, 1967-

ISBN
: 
9780226534336

Personal Author
: 
Luce, Mary Frances, 1967-

Publication Information
: 
Chicago, IL : University of Chicago Press, c2001.

Physical Description
: 
209 p. : ill. ; 23 cm.

Series
: 
Monographs of the Journal of consumer research ; no. 1

Series Title
: 
Monographs of the Journal of consumer research ; no. 1

Subject Term
: 
Consumer behavior.
 
Risk-taking (Psychology)
 
Consumers' preferences -- Econometric models.

Added Author
: 
Bettman, James R.
 
Payne, John W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015698612658.8342 L935E 20011